December 08: Coolmax® Fabric Starts New Global Ad Campaign The new campaign features the brand’s signature tagline, “Keep Your Cool, Max Your Performance,” and uses striking new photography to portray athletes biking, golfing, running and playing soccer among other sports, in clothing with Coolmax® fabric.
The ads are designed to reinforce the message that Coolmax® fabric is the ultimate performance fabric with a strong visual connection between the fabric and its ability to perform in extreme workout conditions.
A major campaign is already running in America and more than 80 advertisements will be placed in European media within the next few months.
November 2008: The Winner of the Orient Raid – Buff® Coolmax® Extreme Raid Team
September 2008: European Ryder Cup Team to wear Coolmax®
® Registered trademark of Invista used under licence by ADVANSA
